About Me

Hi, my name is Vlad.

For many years, I was deeply involved in the creation and sale of aftermarket parts for Rolex watches - diamond and Roman numeral dials, bezels, bracelets, and links. Some of these parts were high-quality, others were more budget-friendly. But one thing was always true: none of them were made by Rolex, and all were inherently inferior to genuine parts.

In 2023, when Rolex USA took legal action against me for selling aftermarket parts, I had a moment of clarity - a kind of epiphany. It made me ask a fundamental question: Why does someone choose to own a Rolex in the first place?

Is it simply to wear a name that symbolizes prestige? To make a statement of success and status? Or is it something deeper - a genuine appreciation for the craftsmanship, heritage, and precision that define every authentic Rolex timepiece?

This experience forced me to reflect not just on the brand, but on the values behind it - and on the values of those who wear it. Because owning a Rolex isn't just about the logo on your wrist. It's about respecting the artistry, the engineering, and the legacy that come with it.

I believe, for most people, it’s the latter. After all, if it were just about the name, you could buy a fake from a flea market. But you didn’t. You chose the real thing because you wanted to experience the quality and legacy that only Rolex can offer. And trust me - after handling thousands of dials and bezels over the years - you can always feel and see the difference.

Rolex watches are expensive for a reason. No dial or bezel made in a basement in downtown Los Angeles or a factory overseas can come close to the craftsmanship of genuine Rolex parts. They’re simply on a different level.

After years of contributing to the decline in value of these incredible watches through aftermarket modifications, I've decided to reverse course. My mission now is to help restore vintage Rolex watches to their original, authentic condition. And I know how to do it right.

Over time, my team and I have acquired a large inventory of authentic Rolex parts - sourced from trade shows, pawnshops, and private trades. Every part has been carefully inspected and verified for authenticity and usability.

You can purchase these parts directly and have them installed by your local watchmaker, or I can assist with the installation myself. During installation, I can also inspect your watch to ensure it contains no aftermarket components - so you can be confident that your timepiece is 100% Rolex in the eyes of collectors and enthusiasts alike.

Let’s bring your Rolex back to its original glory - together.

 

Sincerely,

Vlad Slootsky